Helping finance teams build great companies.
Fundstory’s all-in-one workflow management software helps finance teams: evaluate risk, automate funding options, and manage financing into maturity.
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Every business needs capital.
A simple way to classify all the capital raised by a business is into non dilutive and dilutive capital. Dilutive capital (or equity financing) is permanent capital and requires the company to cede a portion of its ownership in exchange for investment. Examples of dilutive capital include selling shares to angel investors or venture capitalists in a round of funding.
Non dilutive capital is non-permanent capital and doesn’t require the company to cede a portion of its ownership in exchange for investment. Examples of non dilutive capital include tax credits, term loans, grants, revenue share agreements, factoring, merchant cash advances, and more.
These 2 forms of capital should be used for different purposes. Dilutive capital should be spent on long term projects and R&D. Non dilutive capital is better spent on sales and marketing.
For startups, accessing and managing non dilutive capital is incredibly painful because of the siloed and fragmented nature of the tools used to access and manage it. This is the problem FundStory solves.
FundStory replaces multiple categories of tools typically used by startups to access and manage non dilutive capital, with a single comprehensive platform:
Why hasn’t anyone solved this problem so far?
The primary reason the landscape of tools has remained in silos until recently is due to the lack of maturity of the underlying banking infrastructure. It’s important to understand that solving the capital management problem the right way involves deeply integrating FP&A software and banking into a single product.
Over the last 3 years, two big changes have made it easier (not easy!) to build a system that integrates the FP&A software with banking:
1. The maturity of developer-friendly APIs, Marqeta, Stripe, Galileo, and Adyen all have good offerings at this point.
2. Banks have gotten better at allowing startups and earlier stage companies to integrate into their systems to provide the necessary building blocks to hold and move money.
This has allowed anyone who deeply understands the lifecycle of non-dilutive capital management in a business - starting with understanding cost of capital across disparate funding types, and planning for how the capital is allocated across customer acquisition channels - to bring FP&A and banking together in a way that very closely maps to the actual workflows that happen inside a business.
We’re a FP&A software product first and a fintech company second
We believe that almost all of the value we can offer to our customers comes from the financial planning tools enabled by our product. Banking is an important enabler, but just that - an enabler. We never forget that we’re not solving a banking problem for our customers, but planning, access, and analysis problems in their business. As far as we and our customers are concerned, banking is a utility, and the value is in the deep software layer above it. Of course, we’ll make money from financial services as a side-effect of the usage of our platform, which is great, but, the value perceived by customers is primarily in the FP&A solutions, and not from storing deposits.