About FundStory.

Helping finance teams build great companies.

All-in-one solution

Fundstory’s all-in-one workflow management software helps finance teams: evaluate risk, automate funding options, and manage financing into maturity.

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The problem

Every business needs capital.

A  simple way to  classify all the capital raised by  a  business  is into non dilutive and dilutive capital. Dilutive capital (or equity financing) is permanent capital and requires the company to cede a portion of its ownership in exchange for investment. Examples of dilutive capital include selling shares to angel investors or venture capitalists in a round of funding. 

Non dilutive capital is non-permanent capital and doesn’t require the company to cede a portion of its ownership in exchange for investment. Examples of non dilutive capital include tax credits, term loans, grants, revenue share agreements, factoring, merchant cash advances, and more. 

These 2 forms of capital should be used for different purposes. Dilutive capital should be spent on long term projects and R&D. Non dilutive capital is better spent on sales and marketing.

For startups, accessing and managing non dilutive capital is incredibly painful because  of the  siloed  and  fragmented nature of the tools used to access and manage it.  This is the problem FundStory solves.

The solution

FundStory replaces multiple categories of tools typically used  by startups to access and manage non dilutive capital,  with a  single comprehensive platform: 

Why hasn’t  anyone  solved  this  problem  so  far? 
The  primary  reason  the  landscape  of  tools  has  remained in  silos  until  recently  is  due  to  the  lack  of  maturity of  the  underlying banking infrastructure.  It’s  important to  understand  that  solving  the  capital  management problem  the  right  way  involves deeply  integrating FP&A software  and  banking  into  a  single product. 

Over the last 3 years, two big changes have made it easier (not easy!) to build a system that integrates the FP&A software with banking:

1. The maturity  of  developer-friendly APIs,  Marqeta,  Stripe, Galileo,  and  Adyen  all  have  good  offerings  at  this point.

2. Banks have gotten  better  at  allowing  startups  and earlier  stage  companies  to  integrate  into  their systems  to  provide  the  necessary  building  blocks  to hold  and  move  money.

This  has  allowed  anyone  who  deeply  understands  the lifecycle  of  non-dilutive capital management  in  a  business  -  starting  with understanding cost of capital across disparate funding types,  and  planning for  how the capital is allocated across customer acquisition channels -  to  bring FP&A and  banking  together  in  a  way  that  very  closely maps to  the  actual  workflows  that  happen  inside  a  business.

We’re a FP&A software product first and a fintech company second 

We believe  that  almost  all  of  the  value  we  can  offer to  our  customers  comes  from  the  financial planning tools  enabled by our  product.  Banking is  an  important  enabler,  but just  that  -  an  enabler.  We  never  forget  that  we’re not solving  a  banking  problem  for  our  customers,  but planning,  access,  and analysis  problems in  their  business.  As  far  as  we  and  our  customers are  concerned,  banking  is  a  utility,  and  the  value is  in the  deep  software  layer  above  it.  Of  course,  we’ll  make money  from  financial  services  as  a  side-effect  of the usage  of  our  platform,  which  is  great,  but,  the  value perceived  by  customers  is  primarily  in  the  FP&A solutions, and  not  from storing deposits.